Project Description

Treads is a high-end tire and wheel brand built to bring a modern, design-driven identity to the automotive service industry. From the start, the vision was to create something that felt elevated and cohesive — blending luxury aesthetics with functional clarity. I led all creative direction, branding, and design, shaping everything from the visual identity and logo to the website, marketing materials, and overall brand tone. Every element was crafted to feel sleek, premium, and distinct, setting Treads apart in a traditionally uniform space. This project reflects my ability to build a complete brand from the ground up — strategically, visually, and creatively.