Project Description

This project was a statewide awareness campaign aimed at starting real conversations about the impact of tobacco use and encouraging healthier choices across Florida communities. The creative direction focused on authenticity and emotional resonance, using storytelling to connect with viewers in a meaningful way. I served as Director of Photography, overseeing all camera work and visual execution. From lighting setups and framing to camera movement and on-set coordination, I handled the technical backbone of the production. My role was to translate the campaign’s message into compelling visuals that supported the narrative and gave the final piece its polished, cinematic look.